I recently received this email blast from a client (see image below)

It said:

Exclusive Video Training at a Discounted Rate!

……..

See Image of this example eMail I received.

So what can you do?

1. Tips on improving your eMail open rates and making more sales.

   1. One of the first things we learn in Marketing is to always use the WIIFM
      mantra on any piece of advertising we create (WIIFM = What’s In It For Me). That is what your client is saying/thinking

   2. In this piece, I don’t see it – All I see is that I am being sold to.

   3. Your end user is NOT opening/reading eMails with the goal of buying something.

   4. Buying is just a by-product of your users engagement with YOU and your info.

   5. An email needs to be either Educational or Entertaining – A purchase will come as a byproduct of that experience

   6. Users need to be engaged and the more they know about YOU the more they will trust and read what you have to say (even if you sell them every once in a while)

   7. Use personal stories and tie them into your products – I’ve been very successful in taking personal events and tying them into a product by starting the email with a story.

   8. 50% of your efforts needs to be spent on the subject line. if your subject is not compelling the email will not be opened.

   9. Always split test 2 or more headlines with same content. Find out what works, repeat and rinse on subsequent campaigns.

   10. 25% of your efforts needs to be spent on the first line or 2 of the body. Most webmail systems give the user a preview of the first line or 2. I make a lot of my decisions on opening an email by reading that first line or 2.

   11. The offer in this eMail needs to give me the reasons why I should buy (better health/less work/more money etc) – Price is not a reason – You are not selling a commodity.

   12. Lastly ,educate and entertain in your eMail – “Move the FREE line and give your best content away” the sales will follow.

    

2. Email open rates are pretty low – Around 11% average across industries.
    
   Here are some metrics:
   • http://www.mailermailer.com/resources/metrics/2011/open-rates.rwp
   • http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry
   • http://constantcontact.custhelp.com/app/answers/detail/a_id/3194/~/average-open,-click-through,-and-bounce-rates-of-constant-contact-customers

Email open rates are a dismal 11% and how you can improve is a post from: Cincinnati Marketing

Cincinnati Marketing Related Posts:

1. Why Online? (The Stats) Why Market Online?   So just why should you be...
2. Cincinnati SEO: Done the Right Way Great, your business now has a website, you’ve got your...
3. Disclaimer EARNINGS DISCLAIMERS The information presented in this website is intended...
4. Mobile Why it’s Critical to Utilize Mobile Marketing   Remember the...
5. Why Why You Need Cincinnati Marketing Pro So just WHY do...

How do you do Cincinnati SEO? Well before we even do that, make sure you take a look at this checklist and have everything in order first:

1.) Who are you targeting? This is something you need to determine even before you design your website. Don’t get stuck with the usual look of websites where they have generic categories and everything.

Make sure you know who you’re targeting, and adjust your links, and information accordingly. For example, if you’re looking to target senior citizens for your product or service, make the fonts bigger and everything easily readable and accessible. The opposite would probably be true if your product catered to computer programmers or techie people.

2.) What is the objective of your website? Do you want to actually generate sales via orders from the website or just have it as something to boost the image and credibility of your new company? Do you intend to collect their email addresses and contact information for future marketing purposes, or are you just planning on giving them info so that they can make good purchase decisions? Again, adjust your website to cater to your own objectives for your visitors.

3.) Why would a visitor return to your site? Notice that we’re not looking at how to get them to return, but we’re really tackling their personal reasons for returning. Basketball fans might like your regular updates about the league that they’re following, or single mothers might be able to get tips on raising their children alone. It’s very important to provide value along with your product and services so that they visit frequently and probably also refer your website to their friends.

These tips will ensure that any Cincinnati SEO that you do would not be done in vain. Imagine having thousands of visitors on your website, almost everyone dissatisfied and just leaving your website and never returning because you fail to really address what your website needs to be in line with your customers and your business.

Cincinnati SEO: Done the Right Way is a post from: Cincinnati Marketing

Cincinnati Marketing Related Posts:

1. Privacy Policy PRIVACY POLICY 1. Our Commitment to Privacy. This notice describes...
2. Sample Page This is an example page. It’s different from a blog...
3. Disclaimer EARNINGS DISCLAIMERS The information presented in this website is intended...
4. Your Own Website: A New Brand of Cincinnati Marketing Are you just fresh starting out a new business? Congratulations!...
5. Cincinnati Marketing Pro Owned by Comtrex, LLC – Cincinnati Marketing Pro is offering...

Of course you have your usual Cincinnati marketing staples which actually apply anywhere else in the world. Depending on your business, you could use flyers, events, probably even advertise in local magazines, newsletters or other circulars.

However, even if your business is just starting out, don’t discount the power of the Internet! You might think, the Internet is too huge a market and that you don’t really need the world to see your company, just Cincinnati or probably even a smaller neighborhood within Cincinnati. It probably might not be worth it.

Think again!

When was the last time you went through the yellow pages or newspaper to look for services? When you benchmark prices of cars or houses, where do you look? Most probably, the Internet! If not, then you have some major catching up to do!

The Internet is now THE PRIMARY source of information in the world. Yes there are still libraries, there are still television networks and other things, but the Internet is now really where most people go to.

Think about it, for your business in Cincinnati marketing should definitely include getting an online presence so you can expose your business to those who use the Internet to look for products and services that you provide. Even if the whole world can view your website, the Internet is powerful and flexible enough to target only the thousands that you really want to reach out to within Cincinnati (and yes, they all use the Internet!).

Your Own Website: A New Brand of Cincinnati Marketing is a post from: Cincinnati Marketing

Cincinnati Marketing Related Posts:

1. Cincinnati Marketing Pro Owned by Comtrex, LLC – Cincinnati Marketing Pro is offering...
2. Privacy Policy PRIVACY POLICY 1. Our Commitment to Privacy. This notice describes...
3. Disclaimer EARNINGS DISCLAIMERS The information presented in this website is intended...
4. Mobile Why it’s Critical to Utilize Mobile Marketing   Remember the...
5. Cincinnati Marketing Pro THE FOLLOWING IS ONLY INTENDED FOR CINCINNATI SMALL BUSINESS OWNERS...

Your Competitors Are STEALING Your Customers…For No Good Reason Except Their Online Marketing Is Better

Dear Cincinnati Small Business Owner:

In the last 5 years, online marketing has surpassed almost all “traditional” ways of advertising, including billboards, yellow pages, classifieds, the list goes on.

Why don’t more business take advantage of online advertising?

The answer is that there is one thing that is holding them back. One thing that is keeping those businesses from the gold mine of internet marketing.

What is this “one thing”?

Technical know-how.

The barrier for entry into online marketing is technical know-how.  If you don’t understand how the internet works, your online marketing will be a waste of time and money.

That’s where we come in.  We understand the technical side, so you don’t have to.

We understand…

…how the big search engines work, and how to get your site on top.

…how to build a web page that is optimized for the search engines, from the ground up.

…how to use SMS and mobile marketing (text messaging), which is the next frontier in digital advertising.

Plus, our ONLY focus is Cincinnati marketing, so we have our finger on the pulse of the local market.

Traditional Advertising vs. Online Marketing

Where traditional advertising has long lead times, online marketing is instant.

Where traditional advertising is costly, online marketing is cost-effective.

Where 50% of traditional advertising fails to reach its audience, online marketing is “laser” targeted.

“OK, you know computers, but do you know business?”

We have the technical down, but we’re marketers at heart.

Our team is made up of sales people, advertising specialists and business people. So we have decades of combined experience in creating marketing campaigns that work.

Do You Make Any of The TOP 5 MISTAKES In Online Marketing?

#5  Not having a web page that is “search-engine friendly”, so that your customers find it first before your competitors.

#4  Not using Google Places effectively, the biggest online business directory.

#3  Not using SMS and Mobile marketing, one of fastest growing and most cost-effective forms of direct marketing available.

#2  Not using “Web 2.0 “strategies, like video and social networking.

…or worst of all

#1 Having no online presence at all!

Not to worry, because we’re here to help Cincinnati small business owners find more customers and more profits with online marketing.

If the ONLY thing that is holding you back is the technical side of online marketing, here is the solution:

We have Cincinnati Marketing Consultants standing by now.  Their ONLY job is to help your business become more profitable by using the web effectively.

The internet has been called the “great equalizer”.  The smallest of businesses can now have the same marketing fire-power as a Fortune 500 company.

Our only job is to help local Cincinnati businesses, but we can’t take that first step for you.  You have to do that yourself by calling for a free consultation.

Our numbers are 513- 828- 6200 (local) and 888-832-0711 (toll free) .

Call us.

Cincinnati Marketing Pro is a post from: Cincinnati Marketing

Cincinnati Marketing Related Posts:

1. Cincinnati Marketing Pro THE FOLLOWING IS ONLY INTENDED FOR CINCINNATI SMALL BUSINESS OWNERS...
2. Cincinnati Marketing Pro Owned by Comtrex, LLC – Cincinnati Marketing Pro is offering...
3. Why Why You Need Cincinnati Marketing Pro So just WHY do...
4. Boost Your Profits! What is the Best Way to Boost Your Profits?  ...
5. Mobile Why it’s Critical to Utilize Mobile Marketing   Remember the...

 We do NOT sell traditional advertising, TV ads, print, billboard, or radio advertising. In fact, we recommend against it!

 Why?

 Because it doesn’t work! At least not as well as it once did.

 We believe that traditional advertising methods are, sadly, becoming largely a waste of money. Here at Cincinnati Marketing Pro we utilize online and mobile marketing methods to help local companies drive more clients to their offline places of business.

 As the song goes “The Times, They Are a’Changin’”

 And indeed they are. And changing very rapidly. More rapidly than anytime in history!

 We believe in embracing technology, because the modern consumer is using it… via their computers, the Internet and more recently, their mobile Smartphones… to locate the goods and services that they want and need, and the local businesses that sell them.

 Local businesses are wasting thousands of dollars on outdated advertising media. Those dollars would be better spent by investing them in online Cincinnati marketing.

 People still want cars, appliances, clothing, restaurants, doctors, dentists, lawyers, books, games, entertainment, and all manner of goods and services, just the same as before the advent of the Internet.

 The difference is, nowadays they are using the Internet to FIND them! People are no longer digging out their local phone book Yellow Pages to look for a business (the Yellow Pages are winding up in the recycling bin!).

 Instead, they are going online and using their favorite search engine.

 So for the local offline business, the key is to:

• Have a presence on the Internet, and
• To get FOUND in searches for their local market

 There were around 20 billion web pages indexed in 2009 according to Yahoo (BusinessIntelligenceBooks.com). Unless your business gets found among all the results, you might as well not be on the Internet at all!

At Cincinnati Marketing Pro we know how to get your business found in online search. We have years of experience in Search Engine Optimization (SEO).

Take a look at what we have done for other businesses, both local and national:

 Search Results Examples

In addition, the advent and rapid spread of mobile technology (mobile phones and the increasingly popular “Smartphones”) affords another avenue of very effective marketing – SMS or “Short Message Service” a form of text messaging that your clients and potential clients can opt in to.

 By setting up an SMS account and creating a “Mobile Enabled Landing Page” a business owner can take full advantage of the ever expanding usage of mobile technology to maximize his Cincinnati marketing efforts.

  If you’re a local business in Cincinnati or in the surrounding area, Cincinnati Marketing Pro can help YOU bring in new business, and more profits. We’ll get your company name and information out in front of your potential client at the best possible moment… when he is actively LOOKING for a place to spend his money!

 For a free consultation and free analysis, give us a call at 513-828-6200 (local) or 
888-832-0711 (Toll free).

Cincinnati Marketing Pro is a post from: Cincinnati Marketing

Cincinnati Marketing Related Posts:

1. Cincinnati Marketing Pro THE FOLLOWING IS ONLY INTENDED FOR CINCINNATI SMALL BUSINESS OWNERS...
2. Why Why You Need Cincinnati Marketing Pro So just WHY do...
3. WHY YOUR ADS DON’T WORK! Are You Wasting Your Advertising Dollars? As a savvy business...
4. Boost Your Profits! What is the Best Way to Boost Your Profits?  ...
5. Why Online? (The Stats) Why Market Online?   So just why should you be...